BORN THIS
WAY

CLIENT

Lux

AGENCY

Le Cube

YEAR

2021

I STAND WITH CASTER

Born This Way is a beautiful statement on which we helped Final Frontier create part of the animation. It was crafted in partnership with agency Wunderman Thompson Singapore, and Le Cube, who signs the project’s direction. The movie is a message of empathy in support of athlete Caster Semenya in her bid to be allowed to compete in her favored events at the world’s biggest athletics tournaments.  

Olympic and World Championships gold medalist Caster Semenya has constantly faced judgments and discrimination since she came into the spotlight. Born with hyperandrogenism, Caster has been subjected to cruel insults, humiliating sex tests, and outrageous smears to an outright ban. But she has always risen above it all and continues to fight her cause with dignity.

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PRODUCTION COMPANY

Final Frontier

DIRECTOR

Ralph Karam, Le Cube

M.A CREDITS

ANIMATION

Sixine JAMES

Louis Holmes

Victoria Pellet

CLEAN UP & COLOR

PRODUCER

Vincent COUDROY DE LILLE

Agathe SIMOULIN

Gabriel Murgue

Vladimir ROSZAK